Google Analytics 4 for Recruitment Websites – what is it and what happens if you don’t switch
Google Analytics 4 (GA4) is the latest version of Google’s data measurement platform. It was launched in October 2020, and it provides a more seamless analytical experience, making it easier for recruitment businesses to understand the client and candidate journey. GA4 also has built-in candidate-focused privacy controls to align with Google’s new decoupling from third-party […]
How marketing can add value to your startup
Every startup owner wants to grow their business. But how do you actually add value to your new recruitment agency and ensure that it keeps growing? To add value, you need growth. That means constantly growing your customer base and adding new revenue streams–which demands an effective marketing strategy to create awareness of your brand […]
5 top recruitment trends
With the war for talent more competitive than ever, employers are getting proactive and experimenting with new hiring methods to win top candidates. Here are five trends you need to get on board with in 2022 if you want to stay ahead of the competition. Recruitment marketing Recruitment marketing—the process of finding, attracting and engaging […]
5 top hiring and recruitment trends for 2022
In 2022, organisations everywhere are looking for a way to recover from 2020 and 2021. Even those that have emerged from the pandemic smelling of roses face another challenge in 2022 — the escalating war for talent. Fortunately, several recruitment trends have emerged to counter this problem. Organisations that make use of these trends stand […]
5 ways outsourcing your digital marketing will boost your business.
Digital marketing is more vital than ever in today’s increasingly digital and competitive market. But most smaller recruitment agencies don’t have time to create and deliver engaging content, maintain customer communications, establish a professional social media presence, analyse data and set up advertising initiatives while also running their business. Outsourcing digital marketing to expert professionals […]
In defence of marketing owning job boards.
In many companies, job boards sit with the IT department. The rationale goes “It’s a tool to help recruiters, therefore we need to make sure it is working, and as a result it sits in IT, very much like a CRM, telephone and other software.” I fundamentally believe that this is the wrong place for […]
When to (partly) outsource your digital marketing.
Not everyone wants to outsource 100% of their digital marketing. Maybe you’re worried about cost, or you just don’t want to hand over control of your website and social media. Fortunately, there are speeds between full outsourcing and doing all the work yourself. Here’s when, how, and what to delegate if you want to find […]
It’s time to outsource that business function when…3 signs.
For a small business, outsourcing can seem like a big expense. But can you afford to ignore it? Knowing what to outsource and when will put you on the fast track to success. Here are the main benefits of outsourcing the right business functions at the right time. Save time: Outsourcing will free you up […]
Why there’s never been a better time to outsource your recruitment marketing!
The outsourcing market is set to be worth $405.6 billion by 2027. While you might think outsourcing is only for large companies, it’s actually never been more accessible to small businesses. Outsourcing enables you to work with expert talent from anywhere in the world, save time, cut costs and boost your ROI. Here’s how. 1. […]
Outsourcing your social media marketing? 5 tips
Outsourcing your social media to the experts is becoming more and more popular–but how do you know if your marketing partner is generating a good ROI? Here are five tips to get the most out of outsourcing. Check their social proof The first thing you need to know is whether you can trust them. Does […]
