How marketing can add value to your startup

July 15, 2022

Every startup owner wants to grow their business. But how do you actually add value to your new recruitment agency and ensure that it keeps growing?

To add value, you need growth. That means constantly growing your customer base and adding new revenue streams–which demands an effective marketing strategy to create awareness of your brand and interest in the services you’re offering.

This article looks at some of the marketing strategies you can use to boost your turnover and create a more valuable business.

  1. A blog

A blog is a great marketing tool. First, you can use it to build relationships with current and potential clients and candidates. By sharing your insights and expertise, you’ll build audience trust and credibility. You can also use your blog to drive traffic to your website, growing your talent pool and client base. Last but not least, you can use your blog to build brand awareness and expand your reach through social media sharing and SEO.

  1. Public relations

PR is not advertising. It’s part of marketing, managing the spread of information between a person or a business and the public. It may include gaining exposure by using news and topics of public interest. Managing your own PR is essential for small business owners. But where to start?

Press releases

Perhaps the best-known form of PR is press releases. Publishing newsworthy statements or stories across multiple publications is a great way to get coverage in new articles and recruitment blogs, build your reputation and demonstrate your expertise and skills.

Feature / opinion pieces

Longer than press releases, feature or opinion pieces allow you to express your views on industry talking points and demonstrate your expertise in detail. A good feature piece will not only get media attention but also provide business development material you can share with stakeholders to showcase what you can do.

Comment opportunities

Creating press releases and feature pieces should give you media contacts you can use to get publicity via critical comment opportunities. Journalists are often looking for experts to provide quotes, so seizing the right comment opportunities can help you position yourself as an authoritative voice in the sector and get people familiar with your company name.

  1. A strong online and offline presence

Face-to-face contact still matters, so get active in your local community. Attend events, take part in volunteer or charity work, hold events or open days, and try to get some positive coverage in industry magazines and online blogs.

At the same time, remember that even contacts you make IRL will usually end up connecting with you via your online presence, so it’s even more important to make sure you have a well-designed website and are active on social media.

If web design and social media management aren’t your forte, consider leaving them to the experts so you can focus on what you do best. We have years of experience in helping recruitment businesses of all sizes optimise their online presence, so get in touch today to discover what we can do for you.