Beyond the Rainbow Logo
Every June, numerous companies add rainbow colours and Pride flags to their logos and branding in celebration of Pride Month. While we wholly support the LGBTQIA+ community and the intention behind these logo changes, we have made the deliberate choice not to modify our own company logo for Pride Month. Here’s why: Jumping on the […]
Shake It Off: Boosting Recruitment Marketing with Lessons from Taylor Swift’s Eras Tour
How Taylor Swift’s Eras Tour Could Inspire Recruiters to Hit the Right Notes The world seems to have lost its collective mind over this tour. So what better way than to jump on this bandwagon and shoehorn a reference to recrutiemtn marketing. So here goes……. As a recruitment professional, you’re always on the lookout for […]
Navigating the Marketing & Recruitment Tech Landscape: Finding Solutions That Fit
In the ever-evolving world of recruitment, companies are increasingly turning to marketing and recruitment technologies to streamline their processes and gain a competitive edge. However, with a plethora of options available, it’s crucial to approach these investments with a strategic mindset. Don’t let a persuasive salesperson sway you into believing their technology is the ultimate […]
Bridging the Gap: Why Recruiters Should Embrace Marketing’s Connection with Clients & Candidates
As a recruitment marketer, one of the most valuable aspects of our job is the opportunity to engage directly with (in our case) our clients’ clients and candidates or in the case of an in-house marketer, the company’s clients and candidates. These interactions provide us with invaluable insights into the real-world needs, preferences, and challenges […]
Harnessing the Power of Authentic Social Media Engagement for Recruitment Business Growth
In today’s digital age, social media has become an indispensable tool for recruitment businesses looking to increase brand awareness and generate new leads. However, simply having a social media presence is not enough. To truly capitalise on the potential of these platforms, recruitment companies must engage in consistent and genuine interaction with their target audience. […]
X’s Job Search Feature – All Hype And No Substance?
X (or as some still refer to it – Twitter) recently announced with much fanfare that its new job search feature has over 1 million jobs listed. This has led some, well more like Elon Musk to be precise, to predict it could revolutionise the job-seeking landscape. But based on the experiences of other social […]
My Recruiter Valentine: Why We Won’t Two-Time You
As a supplier in the recruitment industry, we often grapple with an ethical question – should we work with talent acquisition teams? This scenario inevitably leads to a conflict of interest that makes us uncomfortable. On the one hand, taking on talent acquisition groups as clients allows us to grow our business. But on the […]
YOUR GUIDE TO EMAIL EXCELLENCE FOR RECRUITMENT MARKETING
Email remains the most effective digital marketing channel for recruiters. However, major providers like Gmail and Yahoo who handle over 2 billion inboxes, are enacting strict new sender guidelines. This guide serves as a comprehensive playbook for recruitment firms to overhaul their email strategy. By championing relevance, value, and compliance, you can transform email from […]
Fasten Your Seatbelts: Email Marketing is Getting a Makeover!
Get ready to witness the evolution of email marketing – it’s like sending pigeons in the digital age! Leading email providers like Gmail and Yahoo have turned into email fashion police, making sure that only the email elite make it to the inbox runway. This guide will serve as your passport to ensure your emails […]
Grandad, the Waitrose App and what it means for recruitment marketing
Blimey! My Dad’s been strong-armed into getting one of those, in his own words “blasted smartphones”. Why? A free cuppa from the Waitrose app, would you believe it! Watching my dad try to work his newfangled mobile has been equal parts amusing and alarming, especially for my sons. From faffing about with the touchscreen to […]
