How the European Accessibility Act Impacts Digital Marketing Strategy
The European Union’s European Accessibility Act (EAA) represents a significant shift in how businesses must approach their digital presence, with major implications for marketing teams. As the June 2025 compliance deadline approaches, marketers need to understand how this EU legislation will affect their strategies and campaigns. Let’s explore the key impacts and opportunities. The Costs […]
Data-Driven Recruitment Marketing: A Guide to Growth and ROI
In today’s competitive recruitment landscape, agencies must leverage data-driven strategies to demonstrate measurable returns on their marketing investments. Our comprehensive guide, ‘Data-Driven Recruitment Marketing: A Guide to Growth and ROI, provides recruitment professionals with practical frameworks and actionable insights to optimise their marketing efforts for both client acquisition and candidate attraction. From establishing essential metrics […]
The Decline in General Knowledge: Why Recruitment Marketers Must Stay Informed
In today’s fast-paced world, staying properly informed has become a genuine challenge. Gone are the days when families gathered around the telly for the evening news or BBC documentaries commanded significant viewership. Instead, Love Island and its various incarnations dominate prime-time viewing, whilst serious news programming gets pushed to obscure time slots or less popular […]
Candidate Attraction and Engagement: A Strategic Guide for Recruitment Agencies
Building and maintaining a strong talent pool requires sophisticated marketing strategies that engage both active and passive candidates. This guide explores key approaches for attracting high-calibre candidates and nurturing lasting relationships. Building Your Talent Pool Through Content Marketing Creating compelling content that resonates with candidates is essential for building a robust talent pipeline: Share […]
Client Acquisition Through Strategic Marketing: A Guide for Recruitment Agencies
Attracting and retaining clients requires sophisticated marketing strategies that demonstrate your value, expertise and track record of success. This guide explores key strategies for elevating your agency’s market presence and attracting high-quality clients. Demonstrating Industry Expertise Through Thought Leadership Thought leadership isn’t just a buzzword—it’s a powerful tool for establishing your agency’s credibility and expertise. […]
Jaguar fallout: Lessons for Recruitment Companies Going Through a Rebrand
The recent Jaguar rebrand has set the automotive industry abuzz—and not necessarily for the right reasons. While luxury car manufacturers and recruitment companies might seem worlds apart, this high-profile rebrand offers crucial lessons for recruitment businesses contemplating their own transformation. As the industry grapples with evolving market demands, technological shifts, and changing candidate expectations, many […]
Beyond the Rainbow Logo
Every June, numerous companies add rainbow colours and Pride flags to their logos and branding in celebration of Pride Month. While we wholly support the LGBTQIA+ community and the intention behind these logo changes, we have made the deliberate choice not to modify our own company logo for Pride Month. Here’s why: Jumping on the […]
Shake It Off: Boosting Recruitment Marketing with Lessons from Taylor Swift’s Eras Tour
How Taylor Swift’s Eras Tour Could Inspire Recruiters to Hit the Right Notes The world seems to have lost its collective mind over this tour. So what better way than to jump on this bandwagon and shoehorn a reference to recrutiemtn marketing. So here goes……. As a recruitment professional, you’re always on the lookout for […]
Navigating the Marketing & Recruitment Tech Landscape: Finding Solutions That Fit
In the ever-evolving world of recruitment, companies are increasingly turning to marketing and recruitment technologies to streamline their processes and gain a competitive edge. However, with a plethora of options available, it’s crucial to approach these investments with a strategic mindset. Don’t let a persuasive salesperson sway you into believing their technology is the ultimate […]
Bridging the Gap: Why Recruiters Should Embrace Marketing’s Connection with Clients & Candidates
As a recruitment marketer, one of the most valuable aspects of our job is the opportunity to engage directly with (in our case) our clients’ clients and candidates or in the case of an in-house marketer, the company’s clients and candidates. These interactions provide us with invaluable insights into the real-world needs, preferences, and challenges […]
