Navigating the Marketing & Recruitment Tech Landscape: Finding Solutions That Fit

In the ever-evolving world of recruitment, companies are increasingly turning to marketing and recruitment technologies to streamline their processes and gain a competitive edge. However, with a plethora of options available, it’s crucial to approach these investments with a strategic mindset. Don’t let a persuasive salesperson sway you into believing their technology is the ultimate […]

Harnessing the Power of Authentic Social Media Engagement for Recruitment Business Growth

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In today’s digital age, social media has become an indispensable tool for recruitment businesses looking to increase brand awareness and generate new leads. However, simply having a social media presence is not enough. To truly capitalise on the potential of these platforms, recruitment companies must engage in consistent and genuine interaction with their target audience. […]

X’s Job Search Feature – All Hype And No Substance?

X (or as some still refer to it – Twitter) recently announced with much fanfare that its new job search feature has over 1 million jobs listed. This has led some, well more like Elon Musk to be precise, to predict it could revolutionise the job-seeking landscape. But based on the experiences of other social […]

My Recruiter Valentine: Why We Won’t Two-Time You

As a supplier in the recruitment industry, we often grapple with an ethical question – should we work with talent acquisition teams? This scenario inevitably leads to a conflict of interest that makes us uncomfortable. On the one hand, taking on talent acquisition groups as clients allows us to grow our business. But on the […]


Email remains the most effective digital marketing channel for recruiters. However, major providers like Gmail and Yahoo who handle over 2 billion inboxes, are enacting strict new sender guidelines. This guide serves as a comprehensive playbook for recruitment firms to overhaul their email strategy. By championing relevance, value, and compliance, you can transform email from […]

Fasten Your Seatbelts: Email Marketing is Getting a Makeover!

Get ready to witness the evolution of email marketing – it’s like sending pigeons in the digital age! Leading email providers like Gmail and Yahoo have turned into email fashion police, making sure that only the email elite make it to the inbox runway. This guide will serve as your passport to ensure your emails […]

Grandad, the Waitrose App and what it means for recruitment marketing

Blimey! My Dad’s been strong-armed into getting one of those, in his own words “blasted smartphones”. Why? A free cuppa from the Waitrose app, would you believe it! Watching my dad try to work his newfangled mobile has been equal parts amusing and alarming, especially for my sons. From faffing about with the touchscreen to […]