Grandad, the Waitrose App and what it means for recruitment marketing
Blimey! My Dad’s been strong-armed into getting one of those, in his own words “blasted smartphones”. Why? A free cuppa from the Waitrose app, would you believe it! Watching my dad try to work his newfangled mobile has been equal parts amusing and alarming, especially for my sons. From faffing about with the touchscreen to […]
The £3,500 Wake-Up Call No Recruitment Leader needs. A quick guide to image use in recruitment marketing.
If you’ve never experienced it, let me outline it. And if you have, then you know: It starts with that dreaded email notification! Your heart skips a beat as you read it. “Your website is using copyrighted images.” Cold sweats ensue, panic sets in, and you feel sicker than a dog in a centrifuge. Especially when you […]
The Marketing Junction Supercharges IT Support and recruitment marketing with SynergyGroup Partnership.
The Marketing Junction are delighted to share the news that they have appointed SynergyGroup, a renowned IT services provider specialising in the recruitment industry, as our new IT provider. The partnership between The Marketing Junction and SynergyGroup not only elevates the level of support provided to our valued clients but also demonstrates our unwavering commitment […]
Google Analytics 4 for Recruitment Websites – what is it and what happens if you don’t switch
Google Analytics 4 (GA4) is the latest version of Google’s data measurement platform. It was launched in October 2020, and it provides a more seamless analytical experience, making it easier for recruitment businesses to understand the client and candidate journey. GA4 also has built-in candidate-focused privacy controls to align with Google’s new decoupling from third-party […]
How marketing can add value to your startup
Every startup owner wants to grow their business. But how do you actually add value to your new recruitment agency and ensure that it keeps growing? To add value, you need growth. That means constantly growing your customer base and adding new revenue streams–which demands an effective marketing strategy to create awareness of your brand […]
5 top recruitment trends
With the war for talent more competitive than ever, employers are getting proactive and experimenting with new hiring methods to win top candidates. Here are five trends you need to get on board with in 2022 if you want to stay ahead of the competition. Recruitment marketing Recruitment marketing—the process of finding, attracting and engaging […]
5 top hiring and recruitment trends for 2022
In 2022, organisations everywhere are looking for a way to recover from 2020 and 2021. Even those that have emerged from the pandemic smelling of roses face another challenge in 2022 — the escalating war for talent. Fortunately, several recruitment trends have emerged to counter this problem. Organisations that make use of these trends stand […]
5 ways outsourcing your digital marketing will boost your business.
Digital marketing is more vital than ever in today’s increasingly digital and competitive market. But most smaller recruitment agencies don’t have time to create and deliver engaging content, maintain customer communications, establish a professional social media presence, analyse data and set up advertising initiatives while also running their business. Outsourcing digital marketing to expert professionals […]
In defence of marketing owning job boards.
In many companies, job boards sit with the IT department. The rationale goes “It’s a tool to help recruiters, therefore we need to make sure it is working, and as a result it sits in IT, very much like a CRM, telephone and other software.” I fundamentally believe that this is the wrong place for […]
When to (partly) outsource your digital marketing.
Not everyone wants to outsource 100% of their digital marketing. Maybe you’re worried about cost, or you just don’t want to hand over control of your website and social media. Fortunately, there are speeds between full outsourcing and doing all the work yourself. Here’s when, how, and what to delegate if you want to find […]