Are your temps & contractors hijacking your online brand reputation?
Last week a client of mine had an issue and it got me thinking about how we control out social media beyond an organisation. This is an issue which I believe is unique to recruitment. My client recruits temporary workers. They do a great job of it. So much so that the temporary worker feels part […]
Why marketers shouldn’t pass the blame
It’s common place in marketing. The marketing manager/head of marketing/marketing director moves on, is replaced, and then that new employee systematically criticises and undermines what their predecessor did. They explain the mess that has been left and how long (and the skill required) to fix it. They change all of the agencies and suppliers. After […]
Misunderstanding or lack of respect towards marketers in recruitment?
Survey of B2B marketers reflective of recruitment industry marketing. I was reading the results of a survey conducted over a year ago by Econsultancy and Sparks Grov. It stated that only a mere 8 percent of B2B marketers said that they were employed by an organisation in which marketing is the driver behind the greater […]
Glassdoor – has it reached the glass ceiling in the UK?
The vast majority of internet users today rely on peer-review sites before making a purchase. From books to restaurants, hotels and even airplane seats, users happily rely on online services to aid them in making informed choices. Sites such as Amazon, Yelp, TripAdvisor and eBay have made online reviews the norm for savvy consumers everywhere. […]
Sign your 2015 job board contracts now – fa la la la laaa. la la la laaa
OK, so it is not the most festive of message, but it is one which could save you a shed load of money. That is because we’ve just done a survey which shows that 95% of job boards are planning to implement above inflation rises during 2015. We spoke to 40 job boards and […]
Free Advertising This Christmas
Whether you love them or hate them the Christmas TV advert has become a fixture of our festive season. John Lewis, Waitrose, M&S, Sainsbury’s and even Aldi produce saccharine coated mini blockbusters for us. But the greatest success of these adverts is the amount of free publicity they gain. Column inches have been dedicated to […]
Broadbean or LogicMelon
I’m often asked the question – which is better Broadbean or LogicMelon? (Actually I get asked – which is better Broad bean or Logic Melon – but I assure you they are all one word!) The truth is I could write pages on the minor differences between both (I am geeky enough), and boy will their […]
To Buy Or Not To Buy
I was recently met by a grinning contact – they had smashed their twitter follower count. Tick. Next project. Of course he had no magic wand, he had simply paid £15 and ended up with 1000 new followers. Great. Of these 1000 none are would be customers, none are remotely related to his brand, none […]
Style over substance? The rise of the infographic CV
We’re all aware of the adage “a picture paints a thousand words” – a phrase that has found its true worth on the internet. Nobody really goes to the internet to read, so information on the web is usually much better presented in a visual format. Hence the rise of the infographic. Many people these […]
The GKS Associates Blog
Welcome to the GKS Associates Blog. We love to talk about anything recruitment marketing related. So please let us know what you think, and if there is a blog you would like us to write, let us know!
