Google Analytics 4 for Recruitment Websites – what is it and what happens if you don’t switch
Google Analytics 4 (GA4) is the latest version of Google’s data measurement platform. It was launched in October 2020, and it provides a more seamless analytical experience, making it easier for recruitment businesses to understand the client and candidate journey. GA4 also has built-in candidate-focused privacy controls to align with Google’s new decoupling from third-party […]
SME recruiters: here’s why you should outsource your marketing
Every recruiter is familiar with outsourcing. In an industry this competitive, it’s a necessity to keep operating costs down, push productivity up, and win the war for talent. However, not every recruiter has thought about outsourcing their marketing. Here’s why you should. It saves your precious time Outsourcing marketing frees you up to focus […]
The marketers that said recruitment businesses should increase their spend on marketing are talking rubbish and are out of touch.
OK, so this title was a bit clickbaity, but I do think that to simply decree “in a crisis you should spend more on marketing” is naïve and poor advice. Unless of course you had zero marketing budget to begin with! You won’t find anyone as passionate about marketing as me. Within recruitment I […]
Webinar series: recruitment marketing during challenging times
Each week during this Coronavirus pandemic, we are running a webinar focusing in on one element of marketing. Aimed at owners, CEOs, MDs and Ops Directors, the series is designed to give practical tips for today’s current climate. Watch back now. Week 1: Budgeting and Job boards Week 2: Websites and Social Media Week 3: […]
Establishing and growing a recruitment marketing function – Manchester event
Are you thinking about how you introduce marketing into your recruitment business? Do you have someone working in marketing but are not quite sure what they are supposed to be doing or how you manage them? Practical advice and solutions from someone whose been there and done it before. Many times! This is a free […]
Establishing and Growing a Recruitment Marketing Department / Function
Are you thinking about how you introduce marketing into your recruitment business? Do you have someone working in marketing but are not quite sure what they are supposed to be doing or how you manage them? Practical advice and solutions from someone whose been there and done it before. Many times! This is a free […]
The rise of #RecruitmentMarketing – reflections on 15 years
2003, The year England won the rugby world cup, Chelsea FC were bought by Roman Abramovich, we were all eagerly awaiting the release of the Nokia 3200, ‘Where is the love’ by the Black-eyed peas was constantly playing, and we were all bereft when S Club 7 announced they had indeed stopped movin’ to that […]
Testimonials – getting it right
Testimonials remain one of the most powerful forces in recruitment marketing. However this is only the case if they are proper testimonials. Otherwise you are wasting valuable space on your website and brochures. So what is a proper testimonial? Well, a testimonial needs three important things. Credibility. This means that it needs to be […]
What the purchase of LinkedIn means for recruitment marketing budgets
I joined LinkedIn as a member years ago when it started and I have benefited from it. I love what it can do and I have been a huge advocate of it. Yet increasingly I am becoming disillusioned. The restrictions put on the use of the product and forcing people to pay increasingly more for […]
Boaty McBoatface: A lesson for decision making processes in recruitment companies (and beyond)
The Natural Environmental Research Council (NERC) asked for help finding a name for the UKs newest polar research vessel reflecting the $284 million ship’s mission and celebrating British naval history. However the online poll was closed last week with the suggestion “Boaty McBoatface” receiving more than three times the total of its nearest rival, RRS […]
