Navigating the Marketing & Recruitment Tech Landscape: Finding Solutions That Fit

In the ever-evolving world of recruitment, companies are increasingly turning to marketing and recruitment technologies to streamline their processes and gain a competitive edge. However, with a plethora of options available, it’s crucial to approach these investments with a strategic mindset. Don’t let a persuasive salesperson sway you into believing their technology is the ultimate […]

Harnessing the Power of Authentic Social Media Engagement for Recruitment Business Growth

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In today’s digital age, social media has become an indispensable tool for recruitment businesses looking to increase brand awareness and generate new leads. However, simply having a social media presence is not enough. To truly capitalise on the potential of these platforms, recruitment companies must engage in consistent and genuine interaction with their target audience. […]

X’s Job Search Feature – All Hype And No Substance?

X (or as some still refer to it – Twitter) recently announced with much fanfare that its new job search feature has over 1 million jobs listed. This has led some, well more like Elon Musk to be precise, to predict it could revolutionise the job-seeking landscape. But based on the experiences of other social […]

My Recruiter Valentine: Why We Won’t Two-Time You

As a supplier in the recruitment industry, we often grapple with an ethical question – should we work with talent acquisition teams? This scenario inevitably leads to a conflict of interest that makes us uncomfortable. On the one hand, taking on talent acquisition groups as clients allows us to grow our business. But on the […]


Email remains the most effective digital marketing channel for recruiters. However, major providers like Gmail and Yahoo who handle over 2 billion inboxes, are enacting strict new sender guidelines. This guide serves as a comprehensive playbook for recruitment firms to overhaul their email strategy. By championing relevance, value, and compliance, you can transform email from […]

Google Analytics 4 for Recruitment Websites – what is it and what happens if you don’t switch

Google Analytics 4 (GA4) is the latest version of Google’s data measurement platform. It was launched in October 2020, and it provides a more seamless analytical experience, making it easier for recruitment businesses to understand the client and candidate journey. GA4 also has built-in candidate-focused privacy controls to align with Google’s new decoupling from third-party […]

SME recruiters: here’s why you should outsource your marketing

Every recruiter is familiar with outsourcing. In an industry this competitive, it’s a necessity to keep operating costs down, push productivity up, and win the war for talent. However, not every recruiter has thought about outsourcing their marketing. Here’s why you should.   It saves your precious time Outsourcing marketing frees you up to focus […]