Broadbean or LogicMelon
I’m often asked the question – which is better Broadbean or LogicMelon? (Actually I get asked – which is better Broad bean or Logic Melon – but I assure you they are all one word!) The truth is I could write pages on the minor differences between both (I am geeky enough), and boy will their […]
To Buy Or Not To Buy
I was recently met by a grinning contact – they had smashed their twitter follower count. Tick. Next project. Of course he had no magic wand, he had simply paid £15 and ended up with 1000 new followers. Great. Of these 1000 none are would be customers, none are remotely related to his brand, none […]
Style over substance? The rise of the infographic CV
We’re all aware of the adage “a picture paints a thousand words” – a phrase that has found its true worth on the internet. Nobody really goes to the internet to read, so information on the web is usually much better presented in a visual format. Hence the rise of the infographic. Many people these […]
The GKS Associates Blog
Welcome to the GKS Associates Blog. We love to talk about anything recruitment marketing related. So please let us know what you think, and if there is a blog you would like us to write, let us know!
New “Norms” in Marketing for Professional Services
Professional services (and I include recruitment in this too) marketing is not a realm that has a reputation for speed, especially when it comes to new techniques. The issue, as far as I see it, is that professional services are something of a lifeboat for their clients, helping them to safely negotiate the rough seas […]
Why you need to consider Snapchat as a business tool
Unless you have teenagers, or are a young adult yourself, you may not know anything about Snapchat. Let me enlighten you. Imagine Snapchat as a lightning-fast SMS service. You send someone a picture or a short video using your smartphone. The difference from texting is that you can’t save or send on a “snap” (although […]
Look for the value of work done, not the analytics.
Relying too heavily on outdated analytics software could damage your business performance. My “bloggers with bite” article for Recruiter Magazine. Over the years I’ve witnessed the increasing reliance on analytic software; in fact I’ve worked with many of them. They certainly have their place. But here is the issue I have with them as a […]
