Rebranding a staffing company to compete for larger workforce solutions and project-based engagements is not a naming exercise. It is a change in commercial identity. The client may not be buying workers. The client may be buying execution.
Rebranding a staffing company to compete for larger workforce solutions and project-based engagements is not a naming exercise. It is a change in commercial identity. The client may not be buying workers. The client may be buying execution.