New “Norms” in Marketing for Professional Services
Professional services (and I include recruitment in this too) marketing is not a realm that has a reputation for speed, especially when it comes to new techniques. The issue, as far as I see it, is that professional services are something of a lifeboat for their clients, helping them to safely negotiate the rough seas […]
Why you need to consider Snapchat as a business tool
Unless you have teenagers, or are a young adult yourself, you may not know anything about Snapchat. Let me enlighten you. Imagine Snapchat as a lightning-fast SMS service. You send someone a picture or a short video using your smartphone. The difference from texting is that you can’t save or send on a “snap” (although […]
Look for the value of work done, not the analytics.
Relying too heavily on outdated analytics software could damage your business performance. My “bloggers with bite” article for Recruiter Magazine. Over the years I’ve witnessed the increasing reliance on analytic software; in fact I’ve worked with many of them. They certainly have their place. But here is the issue I have with them as a […]
