Any excuse for cake
GKS Associates, the only marketing specialist dedicated solely to the recruitment industry, are celebrating their first birthday. Founded in 2014 by the experienced recruitment marketing specialist Robert Woodford, the company has grown month on month and established itself as a supplier to the industry. Woodford commented “the appetite for a recruitment marketing specialist has been […]
Salary survey for marketing professionals working in recruitment
We are delighted to publish our inaugural salary survey, specifically for marketing professionals within the recruitment and staffing related industries. It’s a small but growing community of talented business professionals, and this is reflected in the salaries that are available in this area. This survey is for permanent salaries only. If you would like information […]
The final challenge in the fight for true diversity?
The true challenge of achieving diversity seems to lie closer to home for recruiters…. Equality, Diversity and Inclusion are all hot topics for recruiters now. And rightly so. Not just morally, socially and all of those types of stances, but let’s be honest, commercially too. Most clients are asking their recruiters what their policy is, […]
A New Wallet: The Real Cost Of Loyalty Schemes
I had to buy a new wallet at the weekend. My old one had gone and worn itself out by the sheer weight and bulging of the contents. Unfortunately this wasn’t down to £50 notes but the number of loyalty cards I had. From supermarkets through to coffee shops, department stores through to some random […]
Are your temps & contractors hijacking your online brand reputation?
Last week a client of mine had an issue and it got me thinking about how we control out social media beyond an organisation. This is an issue which I believe is unique to recruitment. My client recruits temporary workers. They do a great job of it. So much so that the temporary worker feels part […]
Why marketers shouldn’t pass the blame
It’s common place in marketing. The marketing manager/head of marketing/marketing director moves on, is replaced, and then that new employee systematically criticises and undermines what their predecessor did. They explain the mess that has been left and how long (and the skill required) to fix it. They change all of the agencies and suppliers. After […]
Misunderstanding or lack of respect towards marketers in recruitment?
Survey of B2B marketers reflective of recruitment industry marketing. I was reading the results of a survey conducted over a year ago by Econsultancy and Sparks Grov. It stated that only a mere 8 percent of B2B marketers said that they were employed by an organisation in which marketing is the driver behind the greater […]
Glassdoor – has it reached the glass ceiling in the UK?
The vast majority of internet users today rely on peer-review sites before making a purchase. From books to restaurants, hotels and even airplane seats, users happily rely on online services to aid them in making informed choices. Sites such as Amazon, Yelp, TripAdvisor and eBay have made online reviews the norm for savvy consumers everywhere. […]
Sign your 2015 job board contracts now – fa la la la laaa. la la la laaa
OK, so it is not the most festive of message, but it is one which could save you a shed load of money. That is because we’ve just done a survey which shows that 95% of job boards are planning to implement above inflation rises during 2015. We spoke to 40 job boards and […]
Free Advertising This Christmas
Whether you love them or hate them the Christmas TV advert has become a fixture of our festive season. John Lewis, Waitrose, M&S, Sainsbury’s and even Aldi produce saccharine coated mini blockbusters for us. But the greatest success of these adverts is the amount of free publicity they gain. Column inches have been dedicated to […]
